Rethinking Knowledge from an Imitative Perspective Towards Competitive Advantage
DOI:
https://doi.org/10.23954/osj.v4i1.1744Keywords:
innovation, imitation, knowledge, imovation, competitive advantage, sustainabilityAbstract
This paper examines how imitation of knowledge could lead to competitive advantage (CA), it is based on the paradox of previous researches, where some support innovation as a process that creates a CA, where others consider imitation as the best strategy. Through these contradictions, a new concept arose and discussed “Imovation.” This study is accompanied by two empirical studies, and more practical research for the future is advised.
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